Some people might believe that freelancing happens in isolation, but that’s not true. Whether you’re writing articles for a company’s LinkedIn page or promoting your services through your website, being a successful freelancer means being good at marketing your own skills.

To do this, you need to figure out the best way to market your small business. You might work remotely for several clients, mostly talking to them online. So, it’s crucial to communicate effectively and make your clients feel confident about your abilities.

Freelancers who aim for success in their independent work should adopt digital marketing techniques to attract new clients. The following six steps offer a basic outline for promoting your freelance business. While they may not cover every type of freelance work, these steps provide a useful starting point that can be adjusted to fit your specific situation.

1. Build a Professional Social Media Presence

No matter what kind of freelancer you are like a graphic designer, content marketer, or writer it’s essential to display your work portfolio on all social media platforms, including LinkedIn. The best social media sites for promoting your freelance business depend on the services you provide.

For example, if you’re a graphic designer, you might find it more useful to use Instagram than LinkedIn to show off your work to clients.

Make sure you’re promoting yourself effectively on social media. You can tag your Instagram posts with locations to attract clients from specific areas or use hashtags on Twitter to connect with other professionals. Post regularly with good content. Answer clients’ questions about your expertise. Just be professional in everything you do to promote yourself.

2. Develop Your Portfolio

People who might hire you will likely want to see what skills you have and examples of your past work, especially if your small business doesn’t have any recommendations or referrals yet. Having an online portfolio is really important for getting new business because it’s usually the first thing potential clients look at.

However, whether you need a portfolio depends on what kind of work you do; it might not be necessary for everyone.

As already stated, your own blog and writing as a guest for others can help you expand your professional portfolio. Ensure that your freelance portfolio accurately showcases the variety of skills and talents you offer as a freelancer.

3. Request Reviews and Referrals

Ask your friends, work buddies, and other contacts to check out your small business and give referrals. You can also buy reviews from business d’Or to boost your credibility. Word of mouth is still one of the best ways to get freelance gigs.

Don’t forget to check in with any new clients sent your way. The idea is that by personally reaching out to these new clients, you can turn these initial referrals into more freelance jobs. Plus, building a customer list now can be handy for future email marketing.

4. Take the Time to Tailor Your Pitches

Remember to change your approach for each project and client. That means personalizing your pitches. Successful freelancers sort through and decide which pitch to send to each client, always keeping in mind that potential clients might know each other.

Small business owners should take the time to develop a sales pitch template that fits their brand, but clients might not like it if the call to action feels fake. Creating unique pitch content for each client can quickly show why you’re the right person for the job and make you stand out from others competing for the same work.

5. Seize Opportunities on Business d’Or

To start your freelance career well, the best way is to use Business d’Or. When you set up your profile, you can share important information for clients to see. But little, on, you can get feedback, even if you’ve worked with them elsewhere.

Are you still making adjustments to your freelance business? Business d’Or also has guides to help you grow your freelance business.


Freelancers need to market themselves well and be adaptable. Use social media, build a good portfolio, ask for reviews and referrals, customize your pitches, and take advantage of platforms like Business d’Or. Keep refining your approach and use available resources to grow your freelance business.